Not an Agency. Not a Hire.
Benefits of Both.
Twenty years in senior marketing roles across industries and continents taught me one thing:
sometimes companies don't need another full-time hire. They need the right person, at the right moment, going all in.
That's what I do.
I come in with a sharp eye, a clear diagnosis, and senior-level execution. I launch products, build brands, open markets, and run everything from global digital campaigns to live events. I research where AI and automation can move the needle, and I build that in where it counts.
I work with intensity for as long as it takes. Then I leave you with a system that holds and a team that knows how to carry it.
Who I Work With
I partner with leaders who know their organisations are capable of more.
When the ambition is bigger than what the current system can carry,
you need someone who has done this before.
How I Help
I work in the way each problem demands, but here is where most engagements begin:
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For organizations that need senior marketing leadership but aren't ready, or don't want, a full-time hire. I embed into your team, own the strategic direction, align priorities, and build systems that keep working after I leave.
Typical engagement: 6–12 months | Weekly involvement
Right for: scaling companies, pre-funding, post-restructure
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For teams that know something needs to change but don't know where to start. In 6–8 weeks, we go from scattered priorities and unclear positioning to a decision-ready strategy — brand foundation, roadmap, and an operational plan your team can move from immediately.
Typical engagement: 6–8 weeks | Deliverable-driven
Right for: companies entering a new phase or lacking strategic clarity
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For organizations bringing something new to market — a product, a service line, a brand, or a geographic expansion. From opportunity validation and positioning to launch plan and channel strategy, across markets, categories, and regulatory contexts.
Typical engagement: 6–12 weeks
Right for: new product lines, market entry, repositioning
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For organizations that have something worth saying but aren't saying it effectively. Whether you've landed a significant win, are entering a new market, or simply need your reputation to catch up with your actual capability — this engagement builds the narrative, the channel strategy, and the assets that make the right people take notice.
Typical engagement: 4–12 weeks
Right for: companies underrepresented in their market relative to the quality of their work
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For organizations that have outgrown how they show up. Brand system, digital ecosystem, content strategy, and audience model — rebuilt for where the business is going, not where it's been.
Typical engagement: 8–16 weeks | Phased delivery
Right for: rebrands, digital overhauls, audience repositioning
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For leadership teams that are misaligned, stuck, or need to make a consequential decision together. Carefully prepared sessions, designed around your specific challenge. The team leaves with shared clarity, a direction they own, and a plan they're ready to commit to.
Typical engagement: 1–2 days on-site, 2–4 weeks preparation
Right for: leadership alignment, strategic pivots, cross-functional decisions
AI & Automation Integration
New
Most organizations know AI should be part of how they work. Few know where to start, what to build, or how to make it fit their actual system.
I bring strategic clarity on where AI and automation create real leverage in marketing, communications, and operations, and work alongside technical builders to design and implement it.
This is emerging work, and I approach it that way: with rigorous curiosity, a growing network of AI builders and specialists, and a commitment to figuring it out together rather than selling certainty I don't have.
Right for: organizations ready to explore AI integration seriously, not just experimentally.
Proof of Work
20 Years
3 Continents
9+ Sectors
40+ Projects
Real Estate
Life Sciences & Medical Devices
FinTech
Innovation Ecosystems
Cultural Institutions
Startups
Media
Education
Real Estate Life Sciences & Medical Devices FinTech Innovation Ecosystems Cultural Institutions Startups Media Education
How I Step in
01
First Conversation
Complimentary
We begin with a candid discussion. You assess whether I am the right partner. I assess whether I can truly create measurable value. If there is no clear impact potential — I will say so.
02
Clarification & Diagnosis
Deep discovery
I come prepared with structured questions that uncover strategic bottlenecks, organizational constraints, market dynamics, decision-making structures, and hidden misalignments
03
Structured Plan
Clear roadmap
You receive a detailed roadmap including scope, deliverables, timeline, and investment. Clear, structured, and ready for execution.
Don’t Take My Word For it