My Story

For the last 20 years,

I’ve been inside organisations at the moments that matter most – launches, rebrands, expansions, transitions, and the points where the direction of a company actually shifts.

Across Industries & Continents

Real estate and innovation parks in Eastern Europe. Contemporary art and cultural diplomacy during wartime. Fintech, medtech, retail, technology platforms. A Red Dot Award-winning rebrand. A Venice Biennale. An EMBA across four continents, while building a consultancy and raising a child.

Challenges Taken Built Intuition

I didn’t plan a career like this. I followed what was interesting, said yes to difficult problems, and kept raising the level of what I was willing to take on. What that gives me is range, but also clarity. I’ve seen how different businesses operate, how decisions are made, where things break, and what actually drives the momentum.

Marketing is changing at a structural level.

I work with AI and automation not as concepts but as evolving systems. I build them, test them, and push them until they hold.

Every company will build systems that work for them. The only question is how intentional that becomes. I stay close to the people building it, and I build myself. That’s what I bring into the work.

I step in when the pieces are there, but the system isn’t holding. The work is happening, the team is capable, the ambition is clear. But the structure underneath isn’t supporting it yet.

That’s where I do my best work.

Who I Work With

I partner with leaders who know their organisations are capable of more.

Don’t Take My Word For it

  • "Katya is a true marketer and someone who really understands the definition of marketing. She is a quick-minded, strategic thinker and complex problem solver."

    - Ben Taddei

    Partner & Chief Operating Officer, Conwest Developments

  • "Katya acted as the catalyst, bringing our teams together through strategy sessions, research, and discovery that led to a brand direction for both the market and powerful cross-sell."

    - Irene Dudal

    Senior Marketing Manager, Colliers International

  • "Katya had the best ideas and the best understanding of our product and its position in the market. Anyone would be fortunate to work with her."

    - John Isella

    CEO, Noology NA & Nooology.com

  • "Katya has been instrumental in her contribution to the success of our ambitious project. She brings a strong capacity to build a vision and strategy to life and then execute it in a detailed way."

    - Dominique Piotet

    Managing Partner & Co-Founder, Ukraine Phoenix Tech Fund

  • "We had a wonderful design thinking session with our team led by Katya. The session was very well structured and the references and success cases reviewed left a profound footprint in our minds."

    - Alla Shamova

    Director of Business Development | Real Estate Investment & Hospitality