Selected Work

Corporate Marketing Strategy For Conwest Developments

Challenge

Conwest is a privately owned Canadian real estate investment and development company specializing in industrial, commercial, and mixed-use projects across Metro Vancouver. Conwest's corporate brand felt inauthentic, project branding was inconsistent, and the digital presence wasn't reflecting the company's ambition. Marketing existed — but without a coherent system behind it.

  • Market and competitor research, deep audit of the existing marketing and digital ecosystem, strategic work sessions with the COO and marketing team, stakeholder interviews, development of 12 stakeholder personas, creative testing, and close collaboration with external partners including videographers, creative production teams, and a branding agency.

  • Extensive Brand Foundations document defining corporate positioning, messaging architecture, brand voice, corporate–project brand structure, and visual language guidelines.

    Comprehensive Corporate Marketing Strategy covering digital ecosystem redesign, content and social media strategy, CRM strategy, and PR development.

    A structured five-year rollout roadmap with detailed initiative briefs across five workstreams: Brand Elevation, Corporate Website, Digital Leadership, PR Authority, and CRM Enhancement.

  • A unified corporate marketing system with clear brand positioning, aligned digital presence, and a structured execution roadmap. For the first time, the brand and the business are telling the same story.

Design-thinking strategy session report for real estate developer. Preparation, facilitation, reporting

Led the team of 15 cross-agency researchers, creatives and media professionals to develop USA market entry strategy

CES Report we did and shared with the IT community in Kyiv

Briefing the agency. New website development for PinchukArtCentre and Future Generations Art Prize

Launched skin neutraceutical for an e-commerce startup. Performed market analysis, researched customer preferences, did competitor mapping, studied and budgeted ingredients, worked with formulators, producers, brand designers, packaging companies, compliance lawyers, testers, shipment and storage partners from all over the world. In-house team – 1 chemist. Developed advertising roadmap for the advertising partner.

Three new markets opened in the EU, medical devices — signed partnerships through international networking, co-created marketing activation plans, oversaw local trainings

Financial valuation of UMICORE, a global circular materials company, done on publically available data, togather with two classmates from my MBA program

Red Dot Award for the rebranding I at part conceptualised, debriefed and managed. Agency's report HERE

Research and strategic recommendations for Antwerpen Management School PhD program

Monthly report of my team at UNIT.City – digital, social, event, PR, production, new media

Hands-on website design and part of copy writing for an urgent project by Pinchuk Foundation, Office of the President of Ukraine, and other partners to showcase russian warcrimes in Ukraine

Drove digital communications for major international projects at Venice Biennale, WEF in Davos, in collaboration with leading EU cultural institutions (M KHA, Bazar, European Commission). Example of a monthly report